ST. PETERSBURG, FLA. — Arizona and Tampa Bay raised the number of major league teams to 30 in 1998. The Diamondbacks went to the National League and debuted in a new retractable-roof stadium in downtown Phoenix. The Devil Rays went to the American League and moved into a fixed-roof stadium that already was as behind-the-times for baseball as the Metrodome.
The Diamondbacks defeated the New York Yankees in seven dramatic games and won a World Series in their fourth season. The Devil Rays rapidly became a blight on the grand old game.
They had horrendous ownership in the group led by Vince Namoli. They finished 51 games out of first place in their first season and came only marginally closer in the years that followed.
In a decade of existence, the Devil Rays had finished fifth (or last) nine times and fourth once in the AL East. The club record for victories was 70. The average record was 64-98 and the average number of games behind was 34.
The traditional end of baseball conversation came in the Tampa Bay area when the Yankees went north at the end of March.
Stuart Sternberg, a New York financier, headed an ownership group that took over the Devil Rays in October 2005. In November, he hired Andrew Friedman as his general manager, veteran baseball man Gerry Hunsicker as an adviser, and Joe Maddon as the manager.
The only incentive Sternberg had to offer the public for 2006 was free parking. The Devil Rays had the worst record in baseball at 61-101. They repeated that at 66-96 in 2007.
Free parking wasn't the answer, so Sternberg came up with another marketing ploy for 2008. The team would now be called the Rays. The Devil that had cursed the franchise for a decade was vanquished.