The Twin Cities sporting public was well-trained in the art of avoiding women's basketball games at the University of Minnesota when Brenda Frese was hired as the coach.
The Gophers had gone through six consecutive losing seasons. Even the Sports Pavilion, the miniature arena behind the big wall at Williams Arena, looked cavernous when the women had a basketball game.
And then an amazing thing happened: The Gophers, with the new coach, and with sophomore star Lindsay Whalen, started winning. It was decided by boosters that this team needed more appreciation, and a mid-January game with Indiana was targeted for a "Pack the Pav" promotion.
"A water pipe blew up in the Pavilion and that's when we moved over here," Frese said.
Yes, they did, and with aggressive promotion and ticket distribution, "Pack the Pav" turned into a crowd of more than 11,000 in Williams Arena. It was on that Sunday — Jan. 27, 2002 — that Gophers women's basketball gained enough relevance on the local sports scene to draw significant crowds and media attention for a handful of years.
Frese was here only for the turnaround, not for the true rewards offered by Whalen, Janel McCarville and others, leaving those to her successor, Pam Borton. Out of nowhere, Frese took the Gophers to the second round of the NCAA tournament in March 2002, and just as suddenly, she was being introduced as the new coach at Maryland.
Good move for her. She's won a national title. She's built a perennial contender.
Back in Minnesota, five seasons ranging from horrid to subpar had restored Twin Citians' talent for avoiding women's basketball.