question
I am the owner of Your Pet Chef, a personalized dog food company. What are some creative ways to thank or reward customers who refer new customers to us? Free food, special dog treats, perk rewards programs have all been done. I'd like to try something unique. Any suggestions?
Lisa Hennessy
Your Pet Chef, LLC
lisa.hennessy@yourpetchef.com
answer
I'm glad to hear you're thinking about rewards. Several studies have shown that it is cheaper to keep an existing customer than to acquire a new customer. The key question is how.
First, it is important to identify what behaviors you want to encourage in your customers. Be specific. Think about what changes will do the most to improve your bottom line.
For example, simply referring a potential customer to your website is helpful, but getting them to interact with and try your service for a week provides true value.
Second, identify what customers want or need that you can provide. Free food and discounts are not always the best options. Remember, existing customers already value your product. There is no need to give away what they are willing to buy.