OUTDOOR GREATROOM Co.
Business: Designs, manufactures and sell pergolas, outdoor kitchens, grills, outdoor furniture, fireplaces, fire pits and lighting and heating products.
Founded: 2003
Headquarters: Eagan
Website: www.outdoorrooms.com
Employees: 27
Executives: Dan Shimek, president and CEO; Ed Ray, senior vice president; Gerry Shimek, chief financial officer; Steve Shimek, vice president of sales; Ross Johnson, sales and marketing manager; Eric Hawkinson, vice president of operations; Jessica Hall, marketing, advertising, PR coordinator
2010 revenue: $5 million
Strategy: Introduce new products with proprietary technology, ideally ones that can be manufactured locally and that will drive sales of other products; encourage partners to promote a wide range of products, boost online sales and explore counter-seasonal sales opportunities in Australia, New Zealand, Brazil and other countries.
