Three times a week, Dr. Joseph Olson dons his white coat, but he doesn't leave his home in Storden, Minn. Instead, he fires up his tablet, peers into the camera and starts "seeing" patients via real-time video chat.
On the other end of the Internet connection are people who have logged on for the virtual visit through their smartphones or tablets. One by one, Olson examines them — diagnosing mostly minor ailments such as sinus infections, skin rashes and sprains.
Olson works for "Doctor on Demand," a mobile app that started four months ago and is now in 40 states, with 1,000 doctors on staff. A 15-minute video session costs $40.
The app is part of an emerging health-care sector: doctors using technology to meet patients on their timetables. Blue Cross and Blue Shield of Minnesota has offered video chats for a couple of years and the Mayo Clinic has dabbled in the emerging technology with a pilot program for expectant mothers.
"We expect that it will be a routine process for someone to visit with a doctor for telemedicine through our online care as we grow into the future," said Matt Marek, vice president of product and marketing for Blue Cross and Blue Shield of Minnesota.
The doc-in-the-box concept has raised questions about the quality of care. And even advocates for virtual exams say they work best for routine cases and that, when it comes to complicated diagnosis and treatment, there's no substitute for a doctor's skilled touch.
But the convenience video exams offer is compelling, especially since getting an appointment with a doctor — or even reaching one on the phone for a quick consult — can be difficult and time-consuming.
That's why Rochester mom Kate Bomgaars has done Skype visits with her Mayo doctor.