NORMAN, Okla. — Perhaps the only way the Oklahoma-Texas rivalry could have become even more intense happened when both joined the powerful Southeastern Conference in July.
The series that began in 1900 immediately will rank with the best of the SEC's older ones — Alabama vs. Georgia, the Iron Bowl between Auburn vs. Alabama, the Egg Bowl featuring Ole Miss and Mississippi State, and the Florida-Georgia matchups in Jacksonville, long known as the World's Largest Outdoor Cocktail Party.
First, there's the atmosphere. The Cotton Bowl in Dallas is a neutral site virtually equal distances from the campuses in Norman, Oklahoma, and Austin, Texas. The stadium is split with half Oklahoma crimson and half Texas burnt orange. The game takes place during the State Fair of Texas, creating a vibrant scene and a unique experience.
Then, there's the history. Although Alabama and Georgia have played many high-stakes games in the past decade, even that series doesn't measure up long term. Oklahoma and Texas have 10 AP national titles between them — Oklahoma boasts seven and Texas has three. In each case, the winner in Dallas won the national championship.
There's plenty at stake this year, too — Texas takes the No. 1 ranking into the game for the first time since 1984. Oklahoma, ranked No. 18, would get a huge boost from a win.
''How could you not get excited for this game?'' Oklahoma coach Brent Venables said. ''This is everything that you want to coach and play for at this level. The pageantry, the emotion, the intensity, the opportunity, all of it. You're going to have a center stage in college football this Saturday.''
There have been stars aplenty through the years — Oklahoma has seven Heisman Trophy winners and Texas has two, with many having helped their causes in Red River Rivalry games.
Legendary Texas coach Darrell Royal played for Oklahoma. But the Sooners have taken much more than a coach from Texas — something Longhorns fans are quick to bring up. Many of Oklahoma's best players have come from the Longhorn State — Heisman winners Billy Sims, Baker Mayfield and Kyler Murray are from there, as were star running backs Adrian Peterson, Greg Pruitt, Joe Washington and many others.