Every night Becca Bijoch rubs her face with argan oil to remove her makeup. She'll dab it on her skin for moisture, too. She even uses a blend of the oil with shea butter and vitamins to condition her hair.
Bijoch's nightly routine might seem extreme, but she isn't alone in her oil obsession.
Once derided as a pore-clogging, grease-inducing enemy of faces everywhere, oil has become the darling of the beauty industry. Movie stars swear by it, supermodels love it, even Martha Stewart is a fan.
"Oils are game changers for our skin," said Dr. Mohiba Tareen of Tareen Dermatology in Roseville. "Especially in Minnesota, because we have such a dry climate."
Bottles of the stuff — oils from argan trees, jojoba plants, almonds and coconuts — are pushing into beauty aisles once reserved strictly for lotions and creams. Familiar brands like L'Oreal, Dove, Palmer's and Clarins market tiny vials of various oils with slick promises to revitalize skin and hair without greasy side effects.
Nationwide, department store sales of beauty oils rose nearly 41 percent to almost $31 million from June 2012 to June 2013, according to research firm NPD Group.
But not everyone is buying in. Some skin care experts say consumers should proceed with caution.
"Oils are on trend right now because everyone is looking for natural ingredients, not only in their food, but also in their self-care products," said Liz Elshaboury, an oncology aesthetician at HealthPartners. "But we're actually just throwing our money away. Oils are not going to turn back the hands of time."