The Crazy Target Lady is dead. Long live the Crazy Target Lady.

Target Corp. has officially retired the “Crazy Target Lady” holiday character. My thin ear drums and shaky nerves humbly thank the Minneapolis-based retailer.

In its place, Target will soon debut the “Deals Duet,” a slightly less annoying commercial that features a man and woman helpfully advising shoppers with re-worked lyrics to popular Christmas songs.



Under the leadership of new chief marketing officer Jeff Jones, the retailer is already running holiday ads featuring Bullseye the Dog called “Dream Big, Save Bigger.”

Crazy Target Lady has been a mainstay part of Target’s holiday shopping campaign, especially the days leading up to Black Friday.

In the commercials, local actress Maria Bamford plays a slightly demented, feverishly obsessed fan of Target’s Black Friday deals. Sporting a red tracksuit, Crazy Target Lady plots strategy and even pumps iron to prepare for what’s obviously the most important day of her life.

You either love her or hate her. As of Sunday, 3,457 like the “I love that Crazy Target lady” Facebook page while 81 people prefer “I hate that Crazy Target lady” page.

Personally, the character makes me want to reach for a restraining order instead of my wallet.

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