Cynics might brush off the signs popping up on nail salon windows: "We have no-chip manicures!"
Understandably.
In the harrowing history of nail polish, few women have managed to fish keys out of their purses without nicking one or more of their freshly coated nails. Even if color survives that plunge, a round of dish-washing quickly begins to erode the finish. And its value.
But Creative Nail Design's new Shellac Hybrid Nail Color manicure, which hit select nail salons in May (including dozens in Minnesota and western Wisconsin; see www.cnd.com for a listing or call 1-877-263-6245), promises to withstand such trauma. Each layer is specially formulated and cured briefly under an ultraviolet lamp, rendering it impervious to environmental aggressors, claims Jan Arnold, cofounder of the CND brand, which is sold to professionals only.
It's the latest in a new batch of long-wear manicure procedures being embraced by some salons. Among the procedures are OPI's Axxium Soak-Off Gel Lacquer System (www.opi.com), with 34 shades, and Minx (www.minxnails.com), which uses flexible film that is cut and stretched over nails, allowing for graphic prints.
For the recent America's Beauty Show in Chicago for salon professionals, members of the media were invited to try out Shellac. A test found truth in the claims. Shellac has advantages and drawbacks, compared with basic manicures at home or at salons.
Advantages Shellac dries quickly and thoroughly. "When you pull your hand out of the lamp, you can't dent it or ruin it," Arnold promised. The technician applies a base coat, color and top coat, with UV curing in between. Application takes about 30 minutes from start to finish. "It's instantly 100 percent dry, which is sort of amazing," Arnold said. And true.
It lasts two weeks. "It actually can last longer than that," Arnold said. "But after that you can see the nail growth." Like clockwork, on Day 14, the polish on my middle finger began to peel and the gap from nail growth began to look weird.