Some of hockey's biggest stars are featured in a public service announcement promoting equality within the sport, regardless of sexual orientation.
Rick Nash, Duncan Keith, Corey Perry, Dion Phaneuf and Henrik Lundqvist are among NHL players who participated in the spot that debuted on NBC during Sunday's broadcast of the Rangers-Bruins game.
The idea is part of the "You Can Play" project, which was created by Patrick Burke, a scout for Philadelphia and son of Toronto GM Brian Burke, who grew up in Edina.
The Burkes' brother and son, Brendan, made headlines when he announced he was gay in November 2009 while serving as the student manager of Miami of Ohio's college hockey team. He was killed in a February 2010 car crash at 21.
More than 30 NHL players have taped spots that will air throughout the remainder of the season.
"The messages are very simple, yet meaningful," Patrick Burke said. "It's variations of the idea that all they care about is winning, all they care about is having the best teammates and it doesn't matter if the best teammate happens to be gay or straight.
The Burkes reached out to all 30 NHL teams in an effort to get support from players and received a strong response. "I am grateful to the NHL community for their support (and) acceptance," Brian Burke posted on Twitter over the weekend.
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