Cole Grodnick  has liquid-a-tion coursing through his veins as much as his father Howard Grodick and grandfather Irwin Jacobs do.

The 23 year old proprietor of CEG Enterprises in Hopkins has purchased an impressive amount of Ralph Lauren and other medium to upper-end clothing for men and women (worth $4 million in full retail, according to Grodnick) from a clothing factory that received a large refused shipment. Everything is selling at discounts of 70 to 90 percent.

Here's a sampling of the merch priced between $5 and $35.

Women’s clothing from size 0 to 24, all seasons, includes vests $5, skirts $9, blouses $7,shorts $9, slacks $13, blazers $15 to $19, and suits $29

Men’s suits ($35) and sport coats ($29), all seasons, range in size from 36 to 52 with shorts and longs, mostly 39-44. Also, plain and patterned unisex Ralph Lauren tees $9 (reg. $35-$45),slacks $15,and  Bermuda shorts $13.

In addition to clothing, the sale includes microwave ovens for $20, 4-piece car mats for 410, Kids ride-on cars from Fisher Price and Peg Perego for $95 (more than $200 online), and a limited supply of Xbox 360 for $99.

Payment: credit cards or cash, no checks. All sales final, no returns.

The sale will run for several months and the space may be turned into a permanent Brand Name Deals, which was owned by Jacob's Trading before it closed in Fridley in 2011.

Hours: 9 a.m. to 8 p.m. Tues-Fri., 9 a.m. to 5 p.m. Saturdays and 10 a.m. to 5 p.m. Sundays at 1401 Mainstreet, Hopkins, 763-210-5833.

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