A New Orleans bakery is turning out thousands of cookies with a picture of a referee with a circle and slash mark across it in red icing.
The owner of a locksmith shop has hung posters and signs taking aim at NFL Commissioner Roger Goodell, and some residents have hung posters of a referee wearing a blindfold.
New Orleans Saints fans have found creative ways to express their displeasure over the infamous "no call" during last weekend's Saints-Rams NFC Championship Game. But their newest tactic may make the loudest statement: a Super Bowl boycott in a town famous for Super Bowls.
"We're angry," said Lauren Haydel, a Saints fan and business owner who has started printing and selling T-shirts featuring a referee voodoo doll with pins sticking out of it from her Fleurty Girl retail stores.
Haydel says she'll join the boycott.
"We're not even going to go to a place with TVs on," she said. "I don't care to watch it."
Several bars in the city have said they won't show the game in their establishments, and residents say they're making other plans to avoid the game.
Michelle Miller, owner of H Rault Locksmiths, said she's attending a so-called "Boycott Bowl" party.