Matt Frei shouldn't be here. As the main anchor for BBC's "World News America," he's supposed to be in New Orleans, standing on some barren French Quarter street, dodging debris, getting drenched and praying that the wind won't sweep him up and send him crashing into Al Roker.
But Frei opted to stay put in St. Paul at the Republican National Convention, even as his competitors headed south to broadcast from the eye of the storm, a tradition popularized by Dan (Hurricane) Rather.
"The fact that other journalists are going down there isn't a compelling enough reason to go," said Frei, sipping coffee in the media trailer park, a complex as makeshift and staid as a FEMA campground. "Unless the levees break, everyone is going to come back. The hurricane itself is not that much of a story."
Frei said he'll change his plans if the flood walls come tumblin' down, but until then, he's committed to focusing on the convention, even in its abbreviated format.
It's a bold, and some may say irresponsible, choice, but coverage throughout the day suggested that the Hurricane Gustav story was best told by high-tech weather centers, not millionaire TV personalties proving they're tough enough to withstand Mother Nature's wrath.
If the storm doesn't become Katrina, The Sequel, many of the top media folks are missing what's shaping up to be a very newsworthy convention -- even if it's for reasons the brightest pundits couldn't have predicted.
"At the moment, it's an empty convention, but it's not a failed convention," said Frei, who presides over a whip-smart newcast at 7 and 10 p.m. weekdays on BBC America. "Right now, we've seen that John McCain can think on his feet and we've got the story on the Palin pregnancy. It's a drama full of surprises."
Tom Hauser, chief political reporter for KSTP-TV in the Twin Cities, said this one is shaping up to be the most interesting of the six political conventions he has covered.