LAS VEGAS — At William & Mary, Nathan Knight studied business analytics.
After graduating, Knight entered the business of basketball, a field ripe with analytics that look at every aspect of the game, from shot selection to fatigue to in-game strategy.
After playing with Atlanta last season, Knight is entering his second season trying to carve out his niche in the league with the Timberwolves, and playing smart is just as important for him as playing hard.
"[Analytics] helped me grow a lot faster than I would have if I stepped away from that when I walked away from college," Knight said. "The biggest thing with the analytic side of basketball is this idea of obviously being efficient but being sustainable. If you're a sustainable team, you do things that not only are efficient, but are sustainable throughout a whole 82-game season and playoffs. It gives you the best chance to win."
Knight is emblematic of the modern NBA in that way. Players are coming into the league now with a more analytical mind-set. For instance, Wolves center Naz Reid has said he hated taking mid-range jumpers, a low efficiency shot, even before he came to the NBA and learned just how inefficient they are.
"You're going to see a lot more players as they grow up in this era of analytics and social media, they're going to enter the league and see it as a pretty important piece of their game and they're going to start to shape their game," Wolves summer league coach Jeff Newton said.
At 6-10, Knight can fight for minutes on a team looking for depth at the power forward position — and has had players like Reid who went undrafted get significant minutes.
Knight played in 33 games for the Hawks last season (averaging 3.8 points), and he learned to not play at warp speed even as the NBA games moves fast around him. On Friday, he scored seven points as the Wolves beat the Milwaukee Bucks 91-64 in an NBA summer league game.