MyPillow is headed to the Playboy Mansion with something that could provide the not-so-average octogenarian a softer landing than, say, a 20-something having second thoughts about May-December marriage.
The Carver-based pillow company is among those selected to provide products for the gift baskets being given out at this year's Grammys, Oscars and Espys. On July 13, the pre-Espy Awards party will be held at the Playboy Mansion.
"We got picked for all three," said Mike Lindell, creator and founder of the MyPillow company (www.mypillow.com). "We've come a long way." Lindell also just opened his first retail store in Burnsville Center.
The success follows seven years of Lindell rejecting other companies' interest in buying MyPillow -- years also spent fighting off imitators and competitors who have tried to ignore his patents and trademark. But it's been worth it.
"Do you realize we have the only patented pillow made 100 percent right here in Minnesota?" asked Lindell. Yes, I did.
What kind of MyPillow does Lindell have for an old geezer? That'd be Hugh Hefner, who's still trying to be into the 20-year-olds, when they don't escape?
Off the top of his laughing head, Lindell gave me the name of a product that would work, although I don't think it's fit for a family newspaper. But it's perfect for Twitter !
"I'll put in a pitch to Hefner for you," laughed Lindell.