Few people love hip-hop more than Xross. And few people hate it more than the Twin Cities-based rapper/minister, who is part of a growing -- and, some might say, wholly unlikely -- genre known as holy hip-hop.
"Hip-hop culture has been hoodwinked and basically just lied to for way too long," said Xross ("cross"), aka Korey Dean.
"It glorifies money, drugs, a promiscuous lifestyle. It's leading a generation to believe that everything can come to you like something out of a microwave oven and you don't have to work for anything. I wanted to write an album that spoke the truth they need to hear."
The truth Xross refers to, of course, is the gospel of Jesus Christ. It's all over his new album, "Tell 'Em tha Truth." And it consistently defined an interview with the 34-year-old rapper two weeks ago at Nutty Boyz Entertainment, the Brooklyn Park recording studio owned by former Timberwolves player and aspiring rapper Troy (T-Hud) Hudson -- who has enlisted Xross as a spiritual adviser, while Xross uses T-Hud's studio for some of his recordings.
Christian rap is not an entirely new thing, but it only recently started to get some respect.
Two weekends ago, Xross was in Atlanta receiving an award at the burgeoning Holy Hip-Hop Awards. The BET network, which covered that ceremony, also now airs a weekly Christian rap show called "Generation Gospel" at 11 a.m. Sundays. Even the Grammy Awards has started to recognize the genre, albeit a bit clumsily: Xross and his wife, Mariaha Markel, earned a nomination in the best rock-gospel album category with a track they co-wrote for the 2005 compilation CD "Holy Hip-Hop: Taking the Gospel to the Streets." (The disc lost to rockers Third Day, but at least Xross can officially call himself a Grammy-nominated artist.)
"Early on, Christian rap earned a stigma of being kind of corny," Xross admitted, "but that's gone away. The production is a lot better, the beats are better and then there's more substance in the lyrics."
Another key difference might be the ever-important and somewhat intangible quality known as street cred. Many early Christian rappers looked like TV's Urkel when he got older and tried to shake the nerd traits, and their music sounded about as edgy as a DC Talk album.