AUSTIN, TEXAS - Since he has always demanded truth from politicians and sincerity in music, Billy Bragg presumably wasn't just pandering to his audience when the city of Minneapolis came up in conversation.
"That's somewhere past Madison, isn't it?" the British folk/punk hero joked at first, but then (as he's wont to do in concert) he turned serious on a dime.
"From the very first time I came into this country and played outside the coasts, Minneapolis was the first and remains the foremost. The people there understand where I'm coming from. I've always been appreciated there, and it's the only place I go back to all the time. It's better than Chicago. It's better than Detroit. I feel at home in Minneapolis. I just wish it was warmer."
True to his word, Bragg returns to town tonight to play the Cedar Cultural Center (but is skipping Detroit) on a tour for his first new album in six years, evocatively titled "Mr. Love & Justice."
A month before the CD was released to best-in-a-decade reviews, the 50-year-old singer/songwriter/author hit the South by Southwest Music Conference and sat down for an interview over cobbler in the restaurant at his hotel.
As could be expected, Bragg had more causes on his plate than just serving his own work. He took part in a concert for "Body of War," a documentary on U.S. soldiers speaking out against the Iraq War .
"The voice of those soldiers who've actually been on the battlefield is a really important voice to get out to people -- perhaps the most important perspective," he said.
Bragg also spoke at the conference about his publicized rift with MySpace.com and the need for artists' copyrights to be protected online.