As University of Wisconsin-Madison dining halls continue to move toward environmental sustainability, a new burger blend with 70% beef, 30% mushrooms has shown up on campus.
The move reflects a trend across college campuses, where students are becoming increasingly concerned about what goes into their food.
UW-Madison has served a blended, or not purely beef, burger since last year but shifted to the Applegate Great Organic Blended Burger for its higher quality and halal certification, said dining and culinary services director Peter Testory.
"[The] juicier, more umami-flavored burger was a very easy decision," Testory said.
"While this is just a little change, to be 30% less ground beef per burger and not affect the quality and taste that a full 100% ground beef hamburger eater is used to is something that everyone can get behind."
The burger was launched this year and tested on campus in the summer before being fully introduced into the dining halls, Applegate Foodservice spokeswoman Leah Sbriscia said in an e-mail.
Dining directors at several universities have recently shown a greater shift in catering to students' desires for more transparency, Sbriscia added.
"Gen Z consumers have a more holistic view of the food system and want to know a lot more about their food, from sustainability and labor practices to how animals are raised," Sbriscia said.