Tod Leiweke, the chief operating officer of the NFL, was no stranger to Minnesota when he came here for the Super Bowl, having once served as Wild team president.
He had told league officials to expect a world-class, unique event, and he said that looking back on the experience, that was exactly what they got. More than one million people from Minnesota and outside the state visited Super Bowl Live on Nicollet Mall and 1.4 million visited the Mall of America, site of the NFL Fan Gallery, according to estimates by the Minnesota Super Bowl Host Committee.
"I was the one who said, 'This could be spectacular.' We came in a night early to go out and enjoy what we felt was the quintessential Minnesota experience," Leiweke said. "We took the commissioner [Roger Goodell] out on some Polaris sleds and went around White Bear Lake, and that's really how we started the week. We said that we were going to embrace all that was great about Minnesota, and it was all there.
"I think people came and had a fantastic week. They felt a unique, warm feeling that I think is so quintessential Minnesota, and then a fantastic football game in a incredible venue."
Yes, there were high expectations when Minnesota landed the Super Bowl in 2014, and after a terrific game where the Eagles and Patriots put up offensive numbers that had never been seen before in the Super Bowl, there's no doubt that Minnesota came away with a great reputation for hosting such a large-scale event.
"We just thought it was a terrific success," Leiweke said. "Doug Baker, Marilyn Carlson and our friend Richard Davis did such a fabulous job of sort of running the host committee. We just couldn't have been happier. We felt incredibly at home that week. The weather was a little bit cold, but it was part of the charm of the week and we just loved it."
And Leiweke said it wasn't just the game that stood out, but that the NFL could tell how well-prepared Minnesota was for the entire Super Bowl experience.
"I would say it wasn't just the week of, it started a year before where Maureen Bausch and others who led this effort organized 52 events throughout the state and tried to create a legacy and really tried to take it from more than a game to a real legacy," he said. "That's how it felt, 52 weeks of giving back. The week of where there were tons of concerts on any night, multiple things to go do, I know Jimmy Jam even had a show after the game outdoors."