The signs popping up with the slogan "Safe and Affordable Neighborhoods Minneapolis" come in bright shades of pink, orange, yellow and blue.
The debate behind them, however, is not as cheery.
Since the signs began appearing in the city's neighborhoods — part of the Minnesota Multi Housing Association's campaign to push back against proposed city changes to how landlords could screen prospective tenants — there have been accusations of sign stealing, misinformation and racism. Meanwhile, other groups are posting fliers around the city in an attempt to counter the housing association's efforts.
Owen Duckworth, director of organizing and policy for the Alliance, a coalition of advocacy groups, said he has seen advertisements for the campaign on Facebook.
"Somebody could see those signs or could see these advertisements and not understand," he said. "I mean, it has the appearance of almost like a grass-roots campaign, and it's in fact just the opposite."
The campaign is the latest move property owners have made to channel their frustration over how City Council members have allegedly left them out of the housing policymaking process.
"Minneapolis is the only place where we don't have a seat at the table, and we're not listened to," says Nichol Beckstrand, president of the Minnesota Multi Housing Association. She said the negative reaction is from people who "believe we have no right to use the term 'safe and affordable.' "
"If you didn't have safe and affordable housing you wouldn't have people that wanted to rent there," Beckstrand said. "It's really ironic that they think we can't own that statement and that saying."