It won't be easy for Big Tech companies to win the hearts and minds of Americans who are angered about massive artificial intelligence data centers sprouting up in their neighborhoods, straining electricity grids and drawing on local reservoirs.
Microsoft is trying anyway.
The software giant's president, Brad Smith, is meeting with federal lawmakers Tuesday to push forward an approach that calls for the industry, not taxpayers, to pay the full costs of the vast network of computing warehouses needed to power AI chatbots like ChatGPT, Google's Gemini and Microsoft's own Copilot. President Donald Trump gave Microsoft's effort a nod in a Truth Social post Monday evening, where he stated that he does not want Americans to ''pick up the tab'' for these data centers and pay higher utility costs.
''Local communities naturally want to see new jobs but not at the expense of higher electricity prices or the diversion of their water,'' Smith said in an interview with The Associated Press.
Smith's campaign comes as data center developers are increasingly running into hostility in towns where they want to build and meeting defeat at municipal boards that must approve zoning applications or construction permits.
Rising electric prices are one problem. Heavy water usage by data centers to cool electronic equipment has also elicited concerns from local residents that they'll see their wells run dry or their water utility bills spike.
The defeats have spread alarm among data center allies and spurred efforts to ramp up the amount of money that operators are willing to offer communities in exchange for approval.
''People are asking not just pointed questions but completely reasonable questions and it's our job, I think, to acknowledge them and address them head on and show that we can do this and pursue this expansion in a way that fully meets their needs,'' said Smith, who is also Microsoft's vice chair and has spent decades leading its legal and political work.