Ever since "Star Wars" hit theaters in 1977, fans have felt passionately about the series. For many, it broadened their horizons, excited their imaginations and provided new friends.
Lucasfilm, George Lucas' production company, has started a project aimed at capturing -- and promoting -- the continuing obsession with the "Star Wars" brand. Called the "Stories Project," the effort consists of videotaping fans' memories of how the six-film saga has touched their lives.
"Everyone's got a story; we've been hearing them from fans -- and sharing them among ourselves internally -- for years," said Josh Kushins, 32, the head of Lucasfilm communications, who was born a year after "Star Wars" debuted. "We are dedicated to collecting as many as possible. ... It's really eye-opening to see how 'Star Wars' has affected people's lives throughout the years."
Kushins is taping this weekend at the mega-"Star Wars" convention Celebration V in Orlando.
Lucas, the creator of the series, recognized what an icon "Star Wars" has become in the prologue of a new book, "Star Wars: Year by Year."
"'Star Wars' has become so ingrained in the cultural psyche that world leaders have defined themselves with reference to it," he said in a statement that would seem egomaniacal if it weren't true.
Some fans remember vividly when the movie came out.
"I saw it in June 1977, saw it on a Saturday," said Brian Mix, 49, then of San Diego. He became a huge fan with "The Empire Strikes Back," the 1980 sequel. He used to take days off work to watch the filming of the sand barge scenes of "Return of the Jedi" in 1983.