The Super Bowl party (with a purpose) must go on.
Amid reports of tepid demand for $800 seats and Cadillac, Playboy, Maxim and others pulling parties at the annual NFL bacchanal in Florida, Twin Cities restaurateur Wayne Kostroski is busily preparing in Tampa Bay for the big dinner that has become the charitable statement of Super Bowls for 16 years.
"The figure I heard from the host committee is that there might be a $20 or $30 million shortfall in economic impact," said Kostroski, founder of the Taste of the NFL. "I think even the scalpers are going to have a tough time. It's a challenging year. ... "If ever there was a year to do well, in a tough economy, this is it. The folks at Second Harvest Heartland say food shelf use is up by 30 percent year-over-year."
You'll recall that the Twin Cities was host of Super Bowl 1992. There was a memorable ice fishing contest. But we proved that a cold-weather Super Bowl draws short stays by NFL patrons who attend private parties.
Somehow, the beaches of Lake Calhoun don't invite revelry in January.
However, if in no other way, we made our Super Bowl mark through Kostroski's first Taste of the NFL party in the atrium of the AT&T Building.
Since then, Kostroski & Co. have raised an average of $400,000 with their annual Super Bowl dinners and distributed more than $10 million through it and annual fundraising dinners cooked by volunteer chefs in each of the 31 NFL cities.
Kostroski formed a nonprofit outfit that he heads as unpaid executive for Taste, which requires weeks of his time each year.