Great rooms. McMansions. Jumbo mortgages. The American home -- and everything associated with it -- got supersized during the housing boom. Big was good. Bigger was better. Biggest was best of all.
Not anymore. Now the B-word carries less cachet and more baggage. Home furnishings forecaster Michelle Lamb of the Trend Curve has noticed the change. "There's been a great and discernible shift away from words that describe scale and toward words that describe appointments and quality," she said.
A huge house, once a status symbol, now symbolizes risk and high overhead to many buyers. "There's so much more concern about very big homes," said Robert Lang, director of Brookings Mountain West, University of Nevada-Las Vegas. "People used to buy as much house as they could afford. Now they're saying, 'Even if I could buy that, do I really want to?'"
After decades of beefing up, the American home itself is going on a diet. The average size of new single-family homes completed in 2009 dropped to a nationwide average of 2,438, about 100 square feet smaller than 2007, according to the National Association of Home Builders (NAHB).
Some say it's about time.
"We were bloated," said Tom Fisher, dean of the College of Design at the University of Minnesota. "It made architects cringe, there was so much wasted space. There's a shift back to 'What do I really need?' vs. 'What will impress my neighbors?'"
The recession is obviously a major factor, noted John Archer, chairman of the U's Cultural Studies Department and author of "Architecture and Suburbia." But two longer-term trends are likely to keep house size down even after the economy picks up, he said, citing the influence of architect Sarah Susanka's "Not So Big House" philosophy and the green movement.
Susanka's books "piggybacked on the distaste people developed for McMansions," Archer said. "People started to latch on to a different aesthetic, that bigger was not better, that quality of life does not mean large volumes of space."