English muffins often split into two unequal parts, and then fall apart in the process. Don't you hate that with an unreasonable, all-consuming fury?
Rejoice. There have been some remarkable developments in English muffin technology lately. The other day, I bought the brand that met my exact criteria — it was on sale — and only later, when I examined the package, did I see these three compelling words:
"Now splits easier."
I'll be the judge of that, I thought, having dealt with split-resistant English muffins my entire adult life. Turns out it did indeed separate with less difficulty, and life was now incrementally better.
There are lessons here both heartening and concerning. Let's begin with the obvious: It is quite apparent that they knew their English muffins had a difficult split factor. I don't mean you had to get out the Jaws of Life, or jam a chisel in the groove and hammer the thing open like a fossilized clam, but the sundering of the muffin was messy and often led to broken halves. I had come to expect this as part of the Muffin Experience, but the fact that they were working on solving it actually makes me a bit irritated: All these years they knew, and they said nothing?
They might respond, "We couldn't admit it. The entire Muffin-Industrial Sector would have known we were working on solving the problem. Our only hope was to work in secret and be first to market with the solution. Can you forgive us?"
I can, and do. Are you working on the problem of unequal halves? (Phone line goes dead.)
The other innovation concerns the resealable package. There are two brands, and they both come in trays that present the muffins arrayed in three pairs. The dominant paradigm had the bags cinched at the end, as with most bread. But Bays brand has introduced a new package that opens on the top and reseals with a light adhesive somewhere between a Post-it note and linty Scotch tape.