AUSTIN, TEXAS - Amid the Jack Whites and the Bruce Springsteens at the South by Southwest Music Conference in March, one of the most crazed and passionate scenes in the mega-festival was a Latin music showcase helmed by Lila Downs.
The Mexican singer has performed everywhere from the Academy Awards to President Obama's Latino Inaugural Ball, but for the SXSW fest her media coverage didn't go much further than the cover of a local Spanish-language weekly. You didn't need to be fluent in Spanish to recognize these words from that cover story: "Universidad de Minnesota."
And you didn't need to know Mexican ranchera music from norteño (two of her specialties) to recognize that Downs has a voice as golden as the Mayan-style jewelry she wears. Dressed in an elegant white shawl and eye-popping floral dress, she took the stage to loud chants of "Lila! Lila!" (pronounced "Lee-la"). She sang the second song of her set, a traditional Mexican ballad called "Tu Carcel," to a packed crowd whose members bellowed the words as dramatically as she sang them.
Her opening song spoke a more universal language: alcohol.
"We must make an offering to this land," said Downs as she took a bottle of mescal and ceremoniously spilled a couple of ounces onto the stage. "For our Mother Earth."
Speaking later by phone from Mexico, Downs explained this truly intoxicating start of her show -- which could very well kick off her concert Wednesday at the Ordway in St. Paul.
The song, "Mezcalito," represents the conflicted theme of her latest album, "Pecados y Milagros" ("Sins and Miracles"), which spent three weeks atop Billboard's Latin albums chart.
"In Mexico, the sacred and the profane come together sometimes in our religious faith, because in our deities there is always the creator and the destroyer," she explained. "That's what booze is: It creates love, beauty, passion, joy, but it also creates anger, wrath and destruction.