Slowly it builds. Two years ago Hennepin Theatre Trust (HTT) and Theater Latté Da made the leap into producing a Broadway-style musical once a year in the Pantages Theatre. They started with "Aida," and then last year captured lightning in a jar with "Cabaret."
This weekend, the two companies launch "Oliver!" (apparently one-word titles are a must) with optimism that their experiment in big-stage collaborations has gained traction.
"As great as touring Broadway can be, you get to use local talent in these shows," said Tom Hoch, president of HTT. "Every time we mount one of these, we learn five new things about how to cut costs, or drive audience, how to market."
Peter Rothstein, Latté Da's artistic director, is putting 38 kids and 12 adults on stage — his largest-ever local staging.
"That's a success," Rothstein said of the production's size. "People want their money to go to artists as much as possible, and this pays actors, designers, stagehands and musicians for their work."
"Cabaret" last year sold 17,000 tickets, 85 percent capacity over 20 shows at the 1,000-seat Pantages — a success by any benchmark. "Oliver!" will try to match or exceed those totals. The partnership allows Latté Da to punch above its weight because of HTT's marketing and promotional muscle.
The budget for "Oliver!" will be about $500,000 — definitely toward the larger end in local productions. The Ordway Center stages big-budget local shows sporadically (although there is a bigger commitment this year) and the Guthrie has used lots of local talent to fuel recent summer musicals.
"It's part of the arts economy that makes us a creative city," Rothstein said.