INGLEWOOD, Calif. — The NBA is trying its fourth All-Star Game format in four years this weekend as it attempts once again to answer one of the bigger existential questions in professional basketball.
How do you get both the players and their fans to care about this midseason showcase?
The newest scheme appears to be the most promising yet, at least according to people like Victor Wembanyama who still believe this game should matter. A team of veteran American All-Stars, a team of younger U.S. players and a third team representing the rest of the world will play a round-robin tournament of 12-minute games Sunday, with the top two meeting again in the final.
It's bold and different, but will it make the All-Stars give more effort than they've provided in these glorified pickup games over the past two decades? And will this setup draw in TV viewers who are already in a nationalistic mood from watching the Winter Olympics?
''I think it definitely has a chance to, and the reason is simple, in my opinion,'' Wembanyama said Saturday. ''We've seen that many of the best players have been increasingly foreign players, so there is some pride on that side. I guess there is some pride also on the American side, which is normal. So I think anything that gets closer to representing a country brings up the pride.''
Others aren't so sure, to put it bluntly.
''With the teams split up, you don't really know who you're playing with or what the score is,'' Kawhi Leonard said. ''I'd rather it just be East and West, and just go out there and compete and see what the outcome is. I don't think a format can make you compete.''
''Yeah, it is what it is at this point,'' Minnesota's Anthony Edwards said with a smirk.