Ah, jeez. Here we go again. That's the tagline for the upcoming TV offshoot of "Fargo," as well as the potential reaction in Minnesota, which once again will be presented to the rest of America as the Land of 10,000 You Betchas.
Premiering Tuesday on cable network FX, the series wasn't written by native sons Joel and Ethan Coen, but it shares the sensibility of their 1996 Oscar winner, including the notion that our state is overpopulated by passive-aggressive rubes.
So far, citizens of Bemidji, where most of the action takes place, aren't raising heck. After she watched a seven-minute excerpt on the Internet, Kristi Miller had only one concern: The accents sounded vaguely Irish.
"Are they making fun of us? They kind of are," said Miller, a lifelong Bemidji resident who bought Brigid's Pub two years ago. "But we need to make fun of ourselves. Nothing is sacred."
The biggest grumble from Brigid's patrons is that the 10-part series was filmed in Calgary, where the tax breaks were lucrative and the snow abundant.
In fact, creator Noah Hawley never visited Minnesota. For regional references, he relied on staff writer Matt Wolpert, who spent his childhood summers in the Sioux Falls, S.D., area.
"It was little things, like everyone talking about how the cold front is coming in," said Wolpert, whose mom made Hawley a needlepoint piece with "Uff da!" on it. "Nobody in L.A. knows what hot dish is."
Mastering the long 'o'
One of the cast's greatest challenges was mastering the Minnesota accent or, more precisely, Hollywood's version of it. Martin Freeman watched Minnesotans on YouTube. Colin Hanks applied a combination of a Chicago and Canadian twang.