A story broke last week that Parasole Corporation, owners of Manny's Steakhouse and Chino Latino which are among ten other restaurant concepts currently in their portfolio, has begun charging its service staff the 2% credit card processing fee that must be paid on all charged gratuities. Apparently, someone within the organization leaked that change in policy to City Pages who went online with the news. The story gained further traction when James Norton took note of it in his online blog Heavy Table. Neither piece was particularly friendly in its coverage of the story toward Parasole's management and toward their decision to exercise their legal right to pass the cost of the transactions onto their staff. In turn, many of those commenting online screamed foul play with some even going so far as to declare the practice illegal. Make no mistake about it, while many might question the ethics of doing so and insist that the 2% transaction fee is part of Parasole's cost of doing business, I can assure you as a restaurant owner that the practice is perfectly legal.
At Heartland, we do not charge our servers the transaction fee. We pick up the cost of that for them. We have discussed the possibility of passing that fee onto them, but we have not at this time felt the need to do so. Nonetheless, we reserve our right under the law to change that policy should circumstances ever necessitate such a change.
Let me explain what I mean by that.
Over the years, we have attempted to find a health insurance plan that would be affordable and provide excellent coverage for our staff. Given the size of our company and the number of people who would sign up for it, such plans do not exist. It is better and more economical for our staff to purchase their own health insurance should they decide to do so. It provides them with greater choices and more flexibility in customizing a plan to suit their individual needs. Instead, we pay what we consider to be living wages. Consequently, dishwashers make $13 per hour.
We also feed our staff every day. Given the number of them who dine at work, I have estimated that it costs us $30,000 per year to do so. Based upon our annual food sales, that $30,000 is responsible for 5.3% of our cost of goods.
Most years, the average server in our restaurant has a higher income than I do. Some years, my wife and I do very well, even far better than our servers; but that is the exception rather than the rule. Most restaurant owners I know are not living large. For the most part, they live modest, middle class lives. Our kitchen staff does not fare as well as our service staff, which is not uncommon. Consequently, whenever we cook off site in Mears Park for one of the many events put on by St. Paul each year, the proceeds from those events go into a pool that will be used for yearend bonuses for those employees. We pick up the cost for all materials, labor and licensing fees for those events.
Currently, we pay between $70,000 and $80,000 per year in credit card processing fees. We receive nothing in return for that except for the convenience that we provide our guests. What if we were able to appropriate all or part of that money to provide better wages and more benefits for our staff? Wouldn't it be going to much better use than helping contribute to the exorbitant profits that the financial sector is experiencing?
When we relocated our restaurant just over a year ago, we increased our labor force from twelve people to over fifty. We effectively created forty new jobs in one of the worst economies on record. Not only that, but we purchased real estate in a neglected historic property which we have continued to renovate at great expense.