One morning last fall, Erin Warhol began her day by reading a magazine article about gluten intolerance. What she read stopped her from eating her typical breakfast of two slices of whole-wheat toast.
"I saw that this was something I needed to explore," said the 48-year-old Stillwater woman. "I passed on the bread, and within 48 hours I felt a dramatic difference."
For people diagnosed with celiac disease, consuming gluten — a protein found in wheat and a few other grains — creates stomach misery and sometimes permanent intestinal damage.
It's estimated that just 1 percent of Americans have the autoimmune disorder, while another 6 percent of the population is considered gluten-sensitive.
Yet the number of people seeking gluten-free alternatives is skyrocketing. Restaurants and food producers are feeding the demand by making room on menus for new items and adding wheat-free products to grocery stores. At the same time, some celebrities have been razzed for promoting the trend as a dieting option.
Clearly, gluten has people's attention.
"More patients are coming in with this as a concern," said Dr. Cynthia Sherman, a gastroenterologist at Minnesota Gastroenterology. "They've Googled it and self-diagnosed."
That said, some health experts say going gluten-free might be dangerous for people who haven't been properly diagnosed.