The Iowa football team is weary of the sniping. Detractors write off the Hawkeyes as bland and slow, question their coach's salary and daring, and wonder whether Iowa City is still a viable road to the NFL.
The Orange Bowl winner and seventh-ranked team in the nation just four seasons ago, Iowa opened itself to skepticism with three lackluster campaigns that followed.
But enough was enough. As the Hawkeyes broke the huddle during a throttling of rival Iowa State two weeks ago, they were dismayed to hear Bon Jovi blaring from the loudspeakers at Jack Trice Stadium in Ames. They instructed the referees to put a stop to it so they could quietly continue running the ball through the Cyclones' overmatched defense.
The message: Maybe the sport is changing and faster and louder is all the rage. But Iowa is not afraid to be the crotchety next-door neighbor who makes you conform to his way of doing things.
Could Iowa football be both stubborn and reborn?
"They finally have an offensive identity. They didn't have that last year," said Chuck Long, former Hawkeyes quarterback and current Big Ten Network analyst. "They're playing to the players' strengths a lot better. They're going to run the football, and they're going to stop the run.
"I think they went into this season getting back to what [coach] Kirk Ferentz has always been about."
The Hawkeyes are 3-1, with a rugged tailback churning up yards behind a proficient offensive line and a trio of veteran linebackers who are spearheading a strong defense. But the Big Ten schedule begins Saturday against an equally motivated and undefeated Gophers team.