Introducing MN RISING

A site for businesses to share the good that’s being done in our communities

Provided by Jon Christensen, MN RISING Head of Business Development

November 18, 2025 at 7:11PM
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Star Tribune leaders talk about MN RISING, a new cause marketing initiative

Minnesota nice. It really is a thing. Everywhere you go in our state, you find people trying to make our home a better place. That includes Minnesota’s businesses. Many of them make improving their community a core part of their mission.

But they are Minnesota businesses - run by Minnesotans! True to our culture, many of them are reluctant to share the good work that they do.

We created MN RISING as a place for businesses to share what they do for our community. In part, it’s a good place for businesses to exchange ideas about how they can do more good.

In part, we created it because we think everyone could benefit from hearing more good news these days.

For example, did you know that the Science Museum of Minnesota maintains a collection of over 2-million artifacts from our state so that they are available to future scientists?

Or that that the University of St. Thomas routinely hosts an event series called Finding Forward that fosters constructive conversation about important issues?

(You should consider attending one of their events. They’re free!)

I’ll admit it. I didn’t know any of those things. Now that I do, I feel better about where I live. I feel prouder of where I live.

And that’s just a small sample of the good work that’s being done. There are so many more uplifting stories out there!

So, if you find yourself feeling a little low and could use a good story to lift you up, direct your browser to MN RISING. You will be glad you did.

And if you are a business with a good story to tell, share it on MN Rising. You will be glad you did, too.

Want to learn more? Feel free to contact me, and I would be happy to chat!

Sincerely,

Jon Christensen