"Is your life worth 30 seconds?" That's the question posed on the packaging of Buddy-Board, a 5- by 8-inch dry-erase board made for recording information about a back-country excursion.
If something happens, preprinted fields on the plastic board for your name, age, contact information and intended trip itinerary provide quick information for rescuers when they see the Buddy-Board on your vehicle's dash.
That's the theory, anyway.
You could scrawl the same information on a piece of cardboard and save the $18 charged for this product (www.buddy-board.com).
But the primary value of Buddy-Board is in its convenience and the fact that you have an object to remind you of the task. It's an easy insurance policy.
Stephen Regenold writes a daily blog on outdoors gear at www.gearjunkie.com.