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If you hype it, they will come

Consumers spent $1 billion online on CyberMonday, the heaviest online spending day in history and the first to pass the billion-dollar threshold.

December 2, 2010 at 1:29AM
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The marketing-driven shopping day known as CyberMonday drew a 16 percent bump in sales compared with last year, comScore reported Wednesday. Consumers spent $1 billion online, which comScore said was the heaviest online spending day in history and the first to pass the billion-dollar mark. CyberMonday got its start, supposedly, when people headed back to work on the Monday after Thanksgiving and went gift shopping on their desktop computers. That was back in the day when most homebodies relied on dial-up access to the Internet, but corporations had those speedy broadband connections. ComScore found that the bulk of sales continues to come from workerbees, though it's falling. Nearly 49 percent of sales this year originated from the workplace, down from 53 percent last year.

about the writer

about the writer

Jackie Crosby

Reporter

Jackie Crosby is a general assignment business reporter who also writes about workplace issues and aging. She has also covered health care, city government and sports. 

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