Business:
A Minneapolis company that tracks cultural and consumer trends and helps clients interpret and translate the data into business opportunities.
Founded:
1992
Website: www.iconoculture.com
Executives: CEO Dan Frawley and co-founders and EVPs Vicki Abrahamson and Mary Meehan
Employees: 95
2008 revenue: $17.5 million
ICONOCULTURE PREDICTION AND RESULTS SAMPLER:
1993: "In the next two decades, get ready for 40 to 50 million hot-flashing (menopausal) boomers." 2006: "The estrogen replacement therapy market is worth $1.3 billion," according to Obesity, Fitness & Wellness Week.
1994: "Tea salons -- cafes specializing in brewing leaves instead of coffee beans -- are about to get us into more hot water." 2006: "Sales of tea have more than tripled in the past 15 years, exceeding $6 billion in 2005," according to the Economist.
Mid-1990s: "There's a warm Chinook sweeping in from Europe and Asia -- the megatrend aromatherapy." 2005: "In 2004, the total home fragrance market rose 14.1 percent to reach $9.3 billion, " according to www.happi.com.
