Factoring in windchill, the afternoon temperature will rise to minus-20 degrees. Yet, here we are: a vast sea of humanity spread over a square mile on Brainerd's Gull Lake.
A group of guys proudly sports Styrofoam cowboy hats. It's a hint they drove 1,000 miles to stake a claim among 21,000 holes drilled for the Brainerd Jaycees $150,000 Ice-Fishing Extravaganza.
"We come for the good-looking girls," jokes Rich Hepner of Casper, Wyo., knowing full well you can't tell an hourglass from a beer gut. People shuffle by, barely visible beneath bulky bundled layers.
The Wyoming group of four to six friends has made the road trip for seven years, starting on a whim because the world's biggest ice-fishing contest sounded "like a kick." It doesn't hurt that they won a snowmobile in their second year, but they say it's the fun-loving spirit of fellow anglers that keeps them coming back.
The other 7,000 participants and 2,000 onlookers would probably agree. The contest feels like a winter equivalent of the State Fair: big crowds, funny attire, pure spectacle. There's even the on-a-stick theme (fishing poles) and booths selling cheese curds.
A few weeks later, an estimated 14,000 people drive to Walker, an hour north of Brainerd, for mid-February's Eelpout Festival. It's Minnesota's answer to spring break. The lighthearted spirit -- and a mission to have fun despite chapped cheeks, drippy noses and ice-cube toes -- generates a most welcome winter warmth. Together, they offer a good hook for seeing these summer hubs dressed in white and enough laughs to freeze a grin to your face.
Bundle up for Brainerd
Full disclosure: I don't ice-fish.