Q Your personal blog, www.houseofturquoise.com, pays homage to all things blue. What's it about?
A It's inspirational, with photos of beautiful rooms. It just makes you feel happy. You go on it and get ideas. A happy place I call it. Eye candy.
Q How did you parlay that into a job?
A A few years after graduation I moved to Dresden, Germany. I love to shop. But when I was there I couldn't shop because I didn't have any money and I didn't want to go to the stores if I couldn't buy anything. So I was doing all this Web work, looking around at stores back in America and then posting them on my blog saying, "Look at this -- it's so cute." ... It was just needing to share stuff I couldn't buy!
Q When did you know you had something?
A I check statistics. I noticed that a lot of people were Googling brown and blue bedding. I thought, maybe I should do a sort just for brown and blue bedding, if that's what people want.
Q Which is most popular?
A Black and white, and brown and blue is next. So right now I do four items a day on black and white and three a day on brown and blue and five a day on Everything Turquoise. Bedding Envy is getting more and more popular; I do that twice a day, every day. The rest of them are all one. The pink and brown? I'm not a big fan, but that's what people wanted.