Bob Hughes makes his living selling newspaper advertising. For the past 30-some years, he's spent every autumn Saturday cheering the Gophers football team. So in both his profession and his passion, Hughes has enthusiastically embraced institutions striving to recapture the glory days of their pasts.
He is not supporting the Gophers out of obligation; he isn't a University of Minnesota alumnus, nor does he have a relative on the sidelines. He isn't lacking for things to do, since he and his wife, Mary, frequently attend Twins, Vikings and Wild games, as well as concerts and the theater. In conversation, he offers no hint of being delusional.
And he has friends, fellow travelers who share his unwavering ardor for a football team that hasn't won a Big Ten title since it tied Indiana and Purdue atop the standings in 1967. Hughes is president of the Gophers' Goal Line Club, a group of about 700 people undaunted by numbers such as 1-11 (the Gophers' record in 2007) or 55-0 (the score of their loss to Iowa in the 2008 Metrodome farewell). With a new season about to begin Thursday at Middle Tennessee State, they remain the eternal optimists, impervious to ridicule and unmoved by predictions of another bleak campaign.
They're here. They cheer. Get used to it.
"Gophers football is my passion, my love, my everything in life," said Hughes, sounding like Tim Brewster in the midst of a sugar-and-coffee bender. "We have been, at best, average for most of my lifetime. It's been 50 years since we won a national championship, and who knows if it'll ever happen again?
"But to me, it's more than the wins and losses. It's the experience. I can't explain what it's like to be there early on a Saturday morning, outside, with the sun shining. It is the most incredible thing. It is a rite of living in Minnesota to cheer for Golden Gopher football, and I truly believe it's one of the greatest things around."
Loyalty has become an underrated and increasingly rare quality in our flavor-of-the-month society, particularly in sports. We're perpetually keeping score so we can line up behind the victors and taunt the losers. Just win, baby, because a whole lot of Americans need the vicarious infusions of self-esteem they get from the teams they watch.
Many Gophers fans have gone underground or abandoned the bandwagon during the program's decades of wandering in the Big Ten desert. Even with the move to the sleek new TCF Bank Stadium last year, the student section remained half-empty for some games. Those who still show up are stereotyped as graybeards who probably sat next to Bruce Smith in a lecture hall.