Here's a prescription for all that ails NBC

The struggling network can rebound with these five tips for a healthy recovery.

March 12, 2011 at 11:41PM

There's a blueprint available for saving network television. And it lies in an unlikely place: the struggles of fourth-place network NBC.

Stop laughing. What ails network TV in general is what's really hurting the onetime home of Must-See TV: a lack of inspired ideas, inability to break a hit drama and a lineup of crackling comedies that struggle to draw a broad audience.

We've already seen half of the network's attempt to reboot with a lineup of unreality shows unveiled last Sunday, "America's Next Great Restaurant" and "Celebrity Apprentice." Made necessary by the offseason loss of "Sunday Night Football," these shows feel more like a tourniquet than a way forward -- a rearranging of deck chairs trying to spin ratings gold out of Gary Busey's rants and Donald Trump's questionable hairline.

So the challenge is clear: Save network TV by saving NBC.

Here's the doctor's five-point prescription, which includes some bitter medicine.

Tactic 1: Stop with the comic book stuff.

NBC's "The Event" returned last week after a three-month break, continuing its complex tale of a long-hidden U.S. conspiracy to imprison aliens in a Guantanamo-style detention center. Unfortunately, you can almost feel the tight budgets forcing "The Event" to become a typical action/suspense drama, with just enough explosions and political intrigue to feel like a bad "24" clone.

NBC keeps walking down this road to disappointing results. The spy comedy "Chuck" is a fun romp. But the just-canceled superhero adventure "The Cape" played more like a parody, trapped in its own world of nonsensical plots and shoddy effects, mostly highlighting how much better movies are at science fiction and superhero stuff.

Just give it a rest, dudes.

Tactic 2: Put more TV veterans in exciting new projects.

The only relatively new, non-sports-related bright spots on NBC's schedule are "Parenthood" and "Harry's Law." And while David E. Kelley's legal drama too often feels like a thin rip-off of his previous crazy lawyer dramedy, "Boston Legal," it's scored by giving Oscar winner Kathy Bates lots of running room. Likewise with "Parenthood," which has handed Peter Krause ("Six Feet Under"), Monica Potter ("Boston Legal"), Craig T. Nelson ("Coach") and Lauren Graham ("Gilmore Girls") some of their juiciest material in years.

Tactic 3: Create better broad comedies.

NBC's Thursday night is a wonderful lineup of mostly smart comedies, but they have long struggled to draw the kind of broad audiences attracted by simpler stuff such as CBS' "Big Bang Theory." With the crisis over Charlie Sheen's "Two and Half Men," there's an opening for better comedies with broad appeal, such as ABC's "Modern Family." Run with it.

Tactic 4: Handle 9 p.m. already.

"Parenthood" and "Harry's Law" are game efforts, but "Law & Order: SVU" is aging badly and "The Office" will soon lose star Steve Carell. Ratings show that every network is struggling with 9 p.m., as cable hits such as "Walking Dead" and "Jersey Shore" steal all the buzz. Time for NBC to recapture its "Hill Street Blues" legacy and develop a new drama that breaks a few boundaries.

Tactic 5: Handle Fridays already.

No one gets great ratings on this night, so it might not be fair to single out NBC. But a lineup of unreality shows and "Dateline NBC" won't cut it. Give "Saturday Night Live" standouts such as Jason Sudeikis, Kristen Wiig or Andy Samberg a shot at Tina Fey-level glory with new comedies here. If you're going to get bad ratings anyway, why not do it trying something new?

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ERIC DEGGANS, St. Petersburg Times

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