After decades of using straightening relaxers and texturizers, more black women are ditching the lye, embracing their hair's natural curl and bend, and wearing their hair in a variety of natural styles.
While going from processed to natural isn't a quick change, those who have done it are loving it for myriad reasons, from the way their natural hair feels to the way their hair makes them feel about themselves.
"I began to know who I am as an African American woman, seeing the beauty of not wanting my hair straight anymore," said teacher Tamarla Adams, 39. She began growing out her hair in 1996 after years of perming, gradually trimming the straighter relaxed ends as her curlier natural hair grew in, moving from braids to her current long dreadlocks.
After about three years she was totally natural, with a head of hair that was stronger and healthier than it had been with the perm.
Adams' daughter, Paris, 16, recently decided she wanted to relax her hair, but her mother talked her out of it. "It's different from everybody else's," Paris said, adding that most of her friends have permed hair.
A lupus diagnosis coupled with a desire to simplify her hair routine drove Kelly Campbell, 30, a sales representative for an architectural firm, to go natural in 2001.
Campbell's tight, curly hair required perming touch-ups every three weeks instead of the normal six weeks. She kept the perm, though, because she thought it more socially acceptable to have straighter hair, even though she revered singer Chaka Khan's big, wavy mass of hair.
"I got tired of fighting. If [my hair] is going to be curly, she's going to be curly," Campbell said. "I felt like continuing to perm my hair was attacking my hair.