Shake a tail feather!
Minneapolis advertising agency Haberman has launched a creative campaign for Gold’n Plump’s new time-saving chicken product called Shakers with the help of an 80’s-era aerobics instructor named Jimmy Shaker.
“You got to shake it to make it!” the whacky fitness guru says in one video spot as he takes viewers through a ridiculous workout routine. You can view all the video ads here.
Gold’n Plump Shakers are pieces of chicken precut in strips that is included in a bag along with a packet of seasoned breadcrumbs that come in five varieties of flavors such as sweet chili and honey BBQ. The chicken is meant to be shaken and coated with the breadcrumbs before being baked.
Gold’n Plump hopes busy consumers will like the convenience of Shakers. St. Cloud-based GNP Co., which makes Gold’n Plump and Just Bare chicken brands, promised earlier this year that it was lowering its antibiotics use and said it would "never-ever” use antibiotics on its chickens under its new “no antibiotics-ever” label.
The campaign includes radio, print, digital as well as mobile ads.