As if their 44-28 rout back in October wasn't enough, the Gophers whipped Purdue again on Sunday, and their prize is a Price-Is-Right-style jackpot: a paycheck bigger by $500,000, an extra $300,000 in travel money, and perhaps a million more people watching.
Oh, and a rematch, six years later, of one of the most devastating losses in Minnesota history.
Thanks partly to a phone and e-mail campaign on the Gophers' behalf, Minnesota was chosen, instead of the Boilermakers, for the Meineke Car Care Bowl, a prime-time, national-TV showcase that on Dec. 28 will pit the Gophers against Texas Tech in Reliant Stadium, home of the NFL's Houston Texans and one-time host to a Super Bowl.
"It's the bowl we really wanted and certainly lobbied for the most," Minnesota athletic director Norwood Teague said. "I'm proud of what we did there because they said it made a difference. We had a lot of fans send letters to people on the committee."
It's doubtful many of them requested the Red Raiders as the Big 12's representative, though, considering what happened the last time they met. Texas Tech, trailing 38-7 midway through the third quarter of the 2006 Insight Bowl, mounted the largest comeback in bowl history, finally winning 44-41 in overtime, a result that cost coach Glen Mason his job the next day.
The current Gophers coach, though, isn't thinking about the past. Jerry Kill is already focused on what the Meineke Car Care Bowl can do for Minnesota's future.
"No. 1, we recruit the state of Texas," said Kill, who led the Gophers to a 6-6 record this year that ended their three-year bowl drought. "No. 2, it's a high-profile bowl. ... There's no question that helps you in recruiting. Just the visibility -- the exposure the media gives you helps your program."
That's because the game is an evening kickoff on a Friday, when the ESPN broadcast will be the lone football option on TV. Last year, the game in that exclusive Friday night slot, the Insight Bowl, was the sixth-most-watched non-BCS bowl. That could bring two to three times the number of viewers who will watch the Heart of Dallas Bowl, the Gophers' other possibility.