The Gophers student section was loud and alive during the first quarter Saturday, with chants of "Who hates Iowa? We hate Iowa!"
With a sellout crowd on hand at TCF Bank Stadium, the Gophers had a chance to prove their undefeated non-conference start had prepared them for the Big Ten season.
Once again, Iowa had other ideas.
The Hawkeyes built a 17-point first-half lead, quieting the crowd, and held on for a 23-7 victory, claiming the Floyd of Rosedale Trophy for the second straight year.
It felt like a repeat of last year's nightmare in Iowa City. The Gophers were 4-0 heading into that one, too, and wound up falling behind 24-0 by halftime of an eventual 31-13 loss.
This time, Gophers coach Jerry Kill re-inserted Philip Nelson as his starting quarterback for the first time since the sophomore went down with a right hamstring injury two weeks ago.
It was a surprising move, since backup Mitch Leidner had rushed for 151 yards and four touchdowns last week against San Jose State, earning Big Ten Freshman of the Week honors.
Nelson completed some big passes, but he had some shaky moments, too, throwing two interceptions and taking a few sacks on plays when it looked like he could have gotten rid of the ball.