The standings say it's a matchup of last-place teams, of Big Ten also-rans with a combined 1-9 conference record this year, with nothing at stake except moving one game closer to the end of two forgettable seasons.
But the Gophers know that's not true. They know there's plenty on the line Saturday when Minnesota visits Illinois in Memorial Stadium.
Specifically: Swag.
"Sometimes [defensive line] coach [Jeff] Phelps tells the young guys, 'This is D.L.'s last year. He's not going to have another chance to go to a bowl game,'" said senior defensive end D.L. Wilhite. "But I tell them, 'Don't do it for me -- do it for the bowl gifts.'"
Oh, and one more thing, Wilhite hastens to add: "And get a little more prestige for the program."
Yes, the prestige attendant in playing in the Meineke Car Care Bowl or the Buffalo Wild Wings Bowl should not be discounted, and that's not a punchline. Say what you will about a little-noticed game against whoever finishes a half-dozen spots from the top of the Big 12, held a few days before New Year's, but for the Gophers, it would signify tangible progress after back-to-back 3-9 seasons.
Nobody's scoffing at the Heart of Dallas Bowl either, in other words.
"That's the big goal right now," freshman quarterback Philip Nelson said. "Whatever you've got to do, we all just want to get there very badly."