FORT MYERS, FLA. - The original information came with a Tweet from Justin Barney of the Florida Times-Union in Jacksonville. It read thusly:
"NFL commish Roger Goodell will be honored next week in Jacksonville with the JSMP Leadership in Sports Health, Safety & Research Award.''
I had to hold on for dear life not to fall out of the press box at Hammond Stadium when reading this.
Goodell, the great denier of the link between football collisions, concussions and the brain disease CTE, was going to receive an award for his leadership in sports health and safety.
It got even worse when I looked up what the initials JSMP represented: the Jacksonville Sports Medicine Program.
This group decided to honor Goodell based on the financial contributions of the NFL and the Jaguars to a program that hopes to install full-time athletic trainers at the 17 high schools of Duval County through the year 2020. The total cost to fund the program until then is estimated at $1.5 million.
The way it sounds, the Jaguars tossed in $50,000 toward the first year of funding, the NFL matched it, and for this chump change, the Jags and the NFL bought Goodell a plaque that surely will earn a sentence in his next glowing, official biography.
I have to say that Goodell getting an award for leadership in the area of athletes' safety is the most wonderful absurdity I've encountered in the area of health since the following: