LAS VEGAS – Mixed into the light-brown walls, alongside a signed Pat Benatar record and a close-up shot of Jim Morrison and a poster of Led Zeppelin standing by a plane, was a single piece of sports memorabilia.
It was a small, black Vegas Golden Knights flag, and only stood out because it represented an ice hockey team inside a classic rock radio booth in the middle of a desert. Ken Johnson and Steph MacKenzie readied for the next segment of their show, played on 97.1 "The Point," as 8:30 a.m. neared in Las Vegas this past Friday. Dan D'Uva, their next guest and the Golden Knights' radio broadcaster, sat across the studio and scratched his thick playoff beard.
"Dan, I need to know before the break ends," started MacKenzie, craning her neck to lock eyes with D'Uva between two computer monitors. "What in the world is happening with this hockey team?"
That has been a recurring question since June 2016, when the NHL decided to put its 31st franchise in Las Vegas. It was asked as the Golden Knights — an expansion team made up of cast-off players from across the league — won 51 games in their inaugural regular season. It was asked as they zipped through the playoffs and into a Stanley Cup Final matchup with the Washington Capitals starting Monday. And now MacKenzie asked how the Golden Knights, a team of misfits predicted to struggle, grew into a massive cultural phenomenon in such a transient town.
The answer, in many ways, transcends the improbability of their on-ice success. The Golden Knights lifted Vegas after a tragic shooting in October and became a constant for people used to rotating acts. Vegas did not have a major league sports franchise before the Golden Knights, and has always shared its defining civic institutions with the rest of the world. Bachelor parties last two or three days. Gamblers come and go. Resorts overflow on the weekends and empty out by Monday morning. But a growing population has worked to shed the "Sin City" label, settled and started families, and struggled to self-identify.
Then Vegas, built on temptation and the hollow promise of victory, got a winner to call its own.
"Everyone who is not from here just thinks of Vegas as the Strip," said Joe Schoenmann, a local journalist who now anchors "State of Nevada" on KNPR radio. "But it's an actual real place. It's maturing. It's one of the newest big cities in the country and the Golden Knights are another stage of that growth."
First, a proper tribute
Before the Golden Knights became a team worth rooting for, and before they started to reshape the perception of their adopted city, they had to help it heal.