Milwaukee Bucks star Giannis Antetokounmpo has become a shareholder in Kalshi, a major prediction market with a wide array of sports trading opportunities.
Antetokounmpo announced the partnership Friday.
''The internet is full of opinions. I decided it was time to make some of my own,'' Antetokounmpo posted on social media. ''Today, I'm joining Kalshi as a shareholder.''
Kalshi said Antetokounmpo is the first basketball star to join the company as a shareholder. The partnership includes help with live events and marketing.
''Giannis is a legend,'' Kalshi CEO Tarek Mansour said in a release. ''He's exactly the type of long-term partner we want to align our growing brand with, and we couldn't be happier he's on board.''
Antetokounmpo was the subject of widespread rumors ahead of Thursday's NBA trade deadline. But the Bucks decided to keep the two-time MVP.
In the days leading up to the deadline, Kalshi had several posts on X highlighting its event contracts on Antetokounmpo's trade market and the fluctuating odds connected to the teams believed to be in the mix for his services.
According to Kalshi's release, Antetokounmpo will be forbidden from trading on markets related to the NBA. Messages were left Friday seeking further details from Kalshi and comment from the NBA.