Oh, if only 15-year-old Amy Juergens had a chance to watch the public-service announcements that follow every episode of her popular new show, "The Secret Life of the American Teenager." Those spots urge kids and their parents to maintain an open dialogue about sex and insist that "teen pregnancy is 100 percent preventable."
Of course, had Amy taken heed of such a message, there wouldn't be a show, and cable upstart ABC Family wouldn't be enjoying its best summer ratings ever.
In "Secret Life," Amy, a gawky band geek played with smooth conviction by Shailene Woodley, is, indeed, pregnant -- the result of a spontaneous, virginity-losing hookup with some school stud for whom she has no feelings.
"It wasn't fun and definitely not like what you see in the movies," she explains to her two BFFs.
And now, Amy is paying a heavy price for that unromantic blunder. Ugly rumors are spreading like a virus around Ulysses S. Grant High. She's barfing in bathroom stalls; her clothes no longer fit, and she feels like a "whore."
Making matters worse, not until the sixth episode does she inform her mother, played by Molly Ringwald, who, once upon a time, dealt with her own share of adolescent angst in John Hughes movies.
Created by Brenda Hampton ("7th Heaven"), "Secret Life" is so earnest that it creaks, and so didactic and simplistic in stretches that you might have the urge to plunge into the DVD set of "My So-Called Life," which handled teen trauma with substantially more grit and wit.
But "Secret Life" must be doing something right, because it's resonating with young viewers, especially females. The show's ratings have grown every week, with the fifth episode attracting 3.6 million viewers -- more than any episode of the CW's overhyped "Gossip Girl." "Secret Life" is also a hit online, where last week it held down three spots in the iTunes Top 10, including No. 2.