Generating stadium revenue

November 15, 2012 at 9:57PM

More than half of NFL franchises -- 17 of 32 -- utilize at least a form of priority seating, although the range of pricing is wide. Here's a sampling:

High end

TeamYear PSL seatsRangePSL gross Use of proceeds

instituted revenues

Dallas200855,000$2,000 to $150,000$500 millionConstruction

N.Y. Giants200882,500$1,000 to $20,000$371 millionConstruction

Central rivals

Green Bay*200153,000$2,000 for all PSL$106 millionRenovation

Chicago200231,500$1,587 for all PSL$50 millionRenovation

*Green Bay calls its seating policy a user fee, not a PSL.

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Source: Muhleman Marketing Inc., NFL and industry research

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